Branding & Visual Identity
Brand strategy, visual identity, and digital presence for Luxembourg businesses — from positioning to delivery.
In a market as dense as Luxembourg — finance, tech, B2B services, crafts — a generic brand is not enough. OneSpaceHouse helps SMEs and startups clarify positioning, build a cohesive identity, and ship assets your teams can use every day.
What a branding project includes
Positioning & messaging
Value proposition, personas, FR/EN tone of voice (DE when needed).
Visual identity
Logo, palette, typography, iconography, and usage rules.
Lightweight design system
Reusable components for web, decks, and sales documents.
Launch kit
LinkedIn templates, email signatures, investor decks, product one-pagers.
Four-step process
- Discovery — Workshop with founders and commercial teams (half day).
- Brand territory — 2–3 creative directions with strategic rationale.
- Production — Brand guidelines, SVG/PNG/PDF exports, Notion or PDF playbook.
- Activation — Website rollout, campaigns, or event materials (optional).
Typical deliverables
- Brand guidelines (30–60 pages depending on scope)
- Primary logo + variants (stacked, monochrome, favicon)
- Social media visual library
- Branded PowerPoint / Google Slides templates
We work with your in-house teams or media agencies to avoid costly rework. Branding is not an end in itself — it should accelerate sales and reassure institutional partners.
Tell us where you are (refresh, new brand, multi-entity harmonization) — we’ll propose a realistic scope and timeline.